Uganda Tourism board hires Koshie Mills to Promote Destination Uganda to Hollywood and the Rest of the World
All people who have visited Uganda-my dear motherland! Have their own fairytale stories to tell about this country which has had an astounding impact on the hearts of many Africa safari makers who have dared to make a Uganda safari to this incredibly beautiful country that’s so awesome to see.
Regardless of the numerous attraction that Uganda has, it has not yet fully yet established itself as the real powerhouse of awesome Africa safari adventures and this is mainly due to lack of enough of exposure to a wide range of Africa safari tour enthusiasts who would like to make an Africa trip. However this also is about to change as the Uganda Tourism Board (UTB)- an agency that’s mandated with the role of marketing Uganda as a tourism destination, has come up with several marketing strategies aimed at promoting destination Uganda as a preferred Africa tour destination to many travellers making Africa tours.
Some of these strategies include
Conducting annual tourism exhibition and this is aimed at enabling various international tour operators and travellers easily meet local tour operators who they can work with run their Uganda gorilla safaris or Uganda wildlife tours or Uganda birding safaris. The next Pearl of Africa Tourism Expo is scheduled to take place in February 2020.
UTB has also hired 3international marketing firms in the UK, North America and Germany, Austria and Switzerland to market the country in those destinations. These firms are PHG Consulting Firm in North America, Kamageo in UK and Ireland and KPRN for Germany Austria and Switzerland
UTB has also collaborated with different high profile celebrities both local and international to act as Uganda tourism ambassadors these include Kanye West and his wife Kim Kardashian, Edy Kenzo, Zari Hassan and many more.
The latest strategy in this regard is that UTB has started a pitch through Hollywood power broker, Koshie Mills, aimed at promoting Uganda as a tourist destination to the rest of the world. The two parties also launched a project dubbed Back To The Source aiming to craft itineraries that speak to the African American cultural and travel requirements. This happened last week as the Tourism Body hosted Koshie Mills together with an entourage from Hollywood and USA
UTB’s marketing manager, Clare Mugabi claims that the initiative with Koshie will help Uganda meet the target of 4m tourists by 2020.
“We want to see more American, black Americans coming into Ugandan for tourism purposes, to enjoy the country and above all, invest in the country. Many of these people have a humanitarian heart and very good jobs,” Mugabi said. “We want to work with these people to present to them the different tourism activities they can invest in,” she added.
“Koshie who has been to on a Uganda wildlife tour to Karamoja and was blown away by the experience she got there, so we are very hopeful that when she goes back she will want to invest in that community. We want to work with her and the different celebrities,” Mugabi said.
On her part, Koshie said that Uganda is a ‘paradise and feels like home.’ And will look for every opportunity and space to ‘shout out loud about the beauty of Uganda.”
UTB also intends to use Ugandan Hollywood movie star Ntare Mwine who was appointed the country’s tourism ambassador. “Ntare is of Ugandan descent, he was appointed by the ministry of tourism as the cultural tourism ambassador in the North American market. He has a big following,” Mugabi said.
However, its not only Uganda which is undertaking aggressive tourism marketing, our immediate neighbours in South West, Rwanda are also busy partnering with big soccer teams in Europe to market destination Rwanda and these include PSG and Arsenal.
What Does Uganda Have to Offer to Hollywood and the Rest of the World?
Uganda has a thing for captivating every person that makes an Africa safari to this country of great biodiversity and if you you’re looking for reasons as to why you should jump on the next available flight bound to destination Uganda, well here is a whole lot of them.
Uganda the land of apes
To primatologists and any other person who is intrigued by these wild cousins of ours, Uganda isn’t only the Pearl of Africa as many of us know it to be but also is truly the home of primates and this is because Uganda is home to over 13 primate species a number that isn’t easily found elsewhere on the planet. Are you on a search for mountain gorillas? If you’re, then get your bags ready and make that Uganda safari tour because Uganda is home to these elusive mountain gorillas which are found in Bwindi Impenetrable National Park and Mgahinga Gorilla National Park. These gentle giants in Uganda almost constitute half of the world’s gorilla population which is currently standing at around 1000 individuals.
When you make your Uganda tour to this pearl of Africa, you will come to realize that mountain gorillas are just a part of what really Uganda has to offer. Uganda still has more attractions your will encounter in case you decide to make a Uganda wildlife safari. After a really spectacular encounter with the gorillas, Uganda gives you an opportunity to meet another great ape species and this is the chimpanzee. With a safari Uganda to Kibale Forest National Park Uganda, you are assured for a memorable encounter with the chimpanzees that will definitely fascinate you with their high levels of intelligence. However as you search for the chimpanzees in Kibale you have an opportunity to meet 12 other primate species and these include the black and white colobus monkeys, the grey-cheeked mangabeys, the l’hoest monkeys, the olive baboons, vervet monkeys, red tailed monkeys, pattas monkeys and many more.
Uganda the home of birds
Birds, when you speak of birds in Africa, Uganda should be your first priority because a Uganda birding safari is to any of the numerous birding safari destinations in Uganda such as Semuliki National Park, Queen Elizabeth National Park, Kidpeo Valley National Park and Kibale National Park is a totally unique experience that gives you an opportunity to encounter several of the 1070 bird species that call Dear Uganda home. This makes Uganda home to over 50% of all the bird species that are found on the African continent.
Wild mammals- if you are looking for wild mammals, a Uganda wildlife tour to some of Uganda wildlife safaris destinations such as Murchison Falls National Park, Queen Elizabeth National Park, Lake Mburo National Park and Kidepo Valley National Park will give you an encounter with some of the finest African savanna mammals like you have never seen before. Many of these destinations have 4 or 5 out of the big five africa game which include African bush elephants, cape buffaloes, lions, leopards and rhinos. On top of these expect to encounter numerous other mammals such as Roth child giraffes, burchell zebras, elands, Jackson hartebeests, topis, and wide variety antelopes.
Uganda a hiking destination with less crowds
If you are a person with a big appetite for scaling mountains, Uganda offers you the best opportunity to engage in an epic Rwenzori hiking safari experience with minimal crowds. Uganda is home to 2 towering mountains which are Rwenzori mountain in Mountain Rwenzori National Park and this is the 3rd highest mountain on the African continent with an elevation of 5109m, Mountain Elgon at 4321m above sea level, 3 of the 8 Virunga ranges found in Uganda and the forever intriguing Kigezi highlands will excite you on your Uganda trip to Kabale district.
Uganda an African epicentre for thrill-seekers
For those who would like to have adrenaline rushing on through their body, a Uganda safari tour to Jinja source of the Nile is all you need and enjoy a 1 day Jinja tour in Uganda or Jinja source of the Nile tours in order to engage in various safari activities in Jinja source of the Nile which include bungee jumping, white water rafting, horse riding, quad biking and kayaking. If you decide to have an overnight stay in Jinja, the town has various accommodations in Jinja source of the Nile you can choose from and these include Explorers River Camp, Nile River Camp, Jinja Nile Resort, Samuka Island Retreat, Source of The Smile Hotel and Guesthouse. Prime safaris has distinguished itself as one of the best companies that offer Jinja day trips/ 1 day Jinja source of the Nile tours/ 1 day Jinja tour in Uganda.
You can also read about
Uganda Tourism Board Unveils The Dates For The 2020 Pearl Of Africa Tourism Expo.
With all these attractions present, you can easily get to see the best of Uganda using any of our wide range of short Uganda wildlife safaris, or long Uganda wildlife safaris to Uganda’s savanna parks for an encounter with Africa savanna mammals. for those looking for gorilla trekking adventures our gorilla safari packages which come in both short Uganda gorilla trips and long Uganda gorilla trips to Mgahinga Gorilla National Park and Bwindi Impenetrable National Park will give you an amazing Uganda gorilla tour experience as you get to meet any of the 19 gorilla families that have been habituated in these national parks.
Here is a sample of some these packages
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